30 Years of
Responsible Lending
Purple Finance have been into existence for over 30 years, having been incorporated in 1993. Registered with the Reserve Bank of India as a Non-Deposit Taking NBFC, we commenced our lending operations in 2013, building a strong foundation in responsible and secured lending. Over the years, we have evolved into a digital-first NBFC, expanding credit access through a disciplined and scalable phygital operating model.
A Shared Vision for
MSME Growth
In 2022, three like-minded professionals joined hands with our founder, Mr. Amitabh Chaturvedi, with a shared vision of building an MSME-focused NBFC. Together, we set out to create a specialised lending institution catering to micro and small enterprises, offering secured business loans designed to support sustainable and long-term growth.
125+ Years of
Collective Expertise
Our founding leadership team comprises four professionals and brings together over 125 years of cumulative experience, having held senior leadership roles across leading financial services institutions in India. This depth of expertise enables us to balance prudent risk management with customer-centric product design, ensuring responsible credit delivery.
7 States,
44 Branches
Today, we operate across 7 states through a network of 44 branches, supported by a strong on-ground team. Committed to empowering MSMEs with accessible, responsible, and growth-oriented financial solutions, we are backed by robust governance practices, scalable technology infrastructure, and a disciplined focus on secured lending.
Know more about loans
Feel free to contact us through our
seamless communication networks.
Mission, Vision & Values
The principles that guide every decision
we make and every relationship we build.
Vision
To create a large and profitable NBFC. Build a future-ready organisation that will serve Environmental, Social, Corporate Governance (ESG) objectives as a core strategic endeavour.
Mission
To offer secured loans to Micro and Small Enterprises through a digital process, transparent commercials, and superior turnaround time — while remaining committed to strong corporate governance and risk management as a culture.
What we stand for
Our values shape the way we work, collaborate, and grow together guiding every interaction with customers, partners, and each other.
Governance
We build trust with customers, employees, regulators, and investors through robust risk management, sound strategies, fairness, stability, and transparency.
Innovation & Excellence
Technology drives our processes, with digital solutions at the core of how we connect, empower, and enhance our offerings for maximum impact.
Collaboration & Partnership
We embrace teamwork and inclusivity, welcoming diverse ideas to solve problems, support each other, and foster collective progress.
Innovation & Excellence
Technology drives our processes, with digital solutions at the core of how we connect, empower, and enhance our offerings for maximum impact.
Innovation & Excellence
Technology drives our processes, with digital solutions at the core of how we connect, empower, and enhance our offerings for maximum impact.
Our Partners
We work with leading institutions to expand access to finance for
small businesses.
LOS Partner
LOS Partner
LOS Partner
LOS Partner
