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Who we are

Ahead

TOGETHER

Who we are

Our History

Purple Finance Limited has been in existence for the last three decades, having been incorporated since 1993. We are registered with the Reserve Bank of India as a non-deposit taking NBFC and started our limited lending activities in 2013. In 2022, five like-minded professionals came together with the existing founder of Purple Finance, Amitabh Chaturvedi, to build an MSME-focused, digital-first NBFC, catering to micro and small enterprises with secured business loans.

This founding team of six professionals has more than 125 years of cumulative work experience in leadership roles in large and successful financial service organisations before commencing their journey with Purple Finance as founding members.

Our Mission

To offer secured loans to Micro and Small Enterprises through a digital process, transparent commercials and superior turnaround time. In this journey of providing financial assistance to micro and small enterprises, we will remain committed to strong corporate governance, which we believe is a key ingredient of success. We will imbibe risk management as a culture across our organisation.

Our Vision

To create a large and profitable NBFC. Build a future-ready organisation that will serve Environmental, Social, Corporate Governance (ESG) objectives as a core strategic endeavour.

Our Mission

To offer secured loans to Micro and Small Enterprises through a digital process, transparent commercials and superior turnaround time. In this journey of providing financial assistance to micro and small enterprises, we will remain committed to strong corporate governance, which we believe is a key ingredient of success. We will imbibe risk management as a culture across our organisation.

Our Vision

To create a large and profitable NBFC. Build a future-ready organisation that will serve Environmental, Social, Corporate Governance (ESG) objectives as a core strategic endeavour.

A new age digital NBFC

We are building reliable, accessible and technology-enabled financing for Micro & Small business owners.

Our values

Governance Governance

We will build trust with our customers, employees, regulators and investors with adequate risk management, sound strategy, stability, fairness, and transparency.

Innovation & excellence Innovation & excellence

Technology will be the backbone of all our processes. ‘Digital’ is our defining characteristic to engage, connect, empower, and enhance products and services.

Collaboration & partnership Collaboration & partnership

We encourage teamwork and work with people without discrimination. We listen and welcome new ideas to support each other, resolve problems and enable progress collectively.

Agility Agility

Our culture and leadership are nimble. We are always willing to adapt to shifting environments. We will lead change productively and proactively.

Sustainability Sustainability

We work to meet our present economic, environmental, and social needs—responsibly. We are committed to social justice, human rights and empowerment.

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