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What we do





Simplified and accessible.

We are Purple Finance

We will help put the power back in the hearts, minds, and wallets of micro and small business entrepreneurs. Although the MSME segment contributes substantially in the process of nation-building, much remains to be done to address their financing woes. With our innovative and digital-first approach at Purple Finance, we would ensure easier and simplified funding options for the micro and small business enterprise at competitive pricing, faster credit decisions and transparent processes.

Unshackling MSMEs

We are embarking on a quest to empower our MSME customers who aren’t served well by traditional lenders and/or are trapped in a vicious circle of high-cost debt at the hands of informal and predatory moneylenders.

by addressing a real gap

Despite having a strong appetite for business growth, these borrowers lack recourse to formal financing channels like traditional banks or large NBFCs, because a significant portion of their income remains undocumented.

and enabling financial inclusivity

So, we have a substantial untapped market of good entrepreneurs earning sustainable profit and growing rapidly for us to cater to. Our services will enable these MSMEs to access credit easily, and we will build a loyal customer base.

Ahead. Together

Digitally enabling the entrepreneurial needs of unserved and underserved businesses in the micro and small enterprise segments.

Founded on experience

Our founding team at Purple Finance is led by Amitabh Chaturvedi, who has three decades of successful track record of enterprise building in the BFSI domain, including large new age banks. Rajeev Deoras is the other senior member of the founding team with over 35 years of experience in establishing new businesses, enterprise risk management frameworks & has led critical roles with prominent banks in the country.

Driven by innovation

We want to establish ourselves first as a “Secured Fintech NBFC”. We commit to providing an easy and transparent customer journey and faster credit decisions, backed by cutting edge technology.

Sustainability focussed

Our ethos is shaped by  Environmental, Social and Corporate Governance (ESG) practices and Sustainable Development Goals (SDG). Our operation will be environment friendly and shall enable a positive impact in our neighbourhoods.

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