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Privacy Policy

Terms of usage of information

Thank you for visiting This section contains the Privacy Policy (“Policy”) of the Website.

Purple finance Limited is a company registered in India under the Reserve Bank of India regulations and the registered address is given in the “Contact us” section of this website. The contents of this website/mobile application is owned by Purple Finance Limited.

Each visitor (“You or customer”) who visits the Website, accesses any of the pages and/or provides information on the Website to Purple Finance Limited (“Purple” or “We” or “Our”) has agreed to the terms set out in this Policy.

This Policy describes the collection and usage of information by Purple (“Information”), including Information collected by the Purple’s server from your browser, when You visit the Website, receive emails, or phone call, interact with advertisements we have on any third-party websites. Further, by registering at the Website, You authorize Purple to contact you in order to communicate details of the services. You have consented to receive, provide details of programmes and schemes, offering promotional offers running on the Website & offers offered by the associated third parties.

Our website may record your visit to our website including the pages you visit, the date and time of your visit, your IP addresses, browser information, any downloads from this website, the link through which you have reached us etc. This information may be used for internal analytical purposes. With the above information, specific users are not identified.

When you visit our website, in general we do not seek any personal information from you, unless you chose to provide any details with us for any business transactions.

We do not collect any personal information except for the purpose of Business transactions as required by the law. Any information that is collected by us is secured and not shared or sold to any 3rd party, except for the Business transactions purposes or as required by the authorities of the Indian Laws.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. In order to operate the Website and provide you with details on services, facilities and programmes that may be of interest to you, Purple may collect Information including but not limited to credit and debit card numbers, phone number, email address, postal address, computer’s unique Internet Protocol address, bank and other account numbers, home town, gender, age, website cookies and website usage data from You. We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (“Usage Data”).

This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Your personal details may also be used for automated IVR calls or manual calls during for regular business verifications activities and business development purposes. For any financial transactions made with us, or through us, a verification call will be made even if you are registered for DND (Do not disturb) option. For the same purpose a personal visit may also be made by our representatives.

When you access the Service by or through a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

We may receive and process information about your location. For example, with your consent, we may collect information about the specific location of your mobile device (for example, by using GPS or Bluetooth). We may also receive location information from you when you choose to share such information on our Services, including by associating your content with a location, or we may derive your approximate location from other information about you, including your IP address.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Purple collects only such personal information that we believe to be relevant and would be required to understand your business’s financial requirements. All information collected shall be used by Purple for the sole purpose of providing you with the best possible customer products and services.

Purple shall not sell, rent, or otherwise disburse information provided by You to a third party unless the same is required by Purple to provide services to You, or to enable a transaction, credit reporting, required pursuant to any law and conditions applicable to such information as agreed to by You.

Purple may share your contact information with its affiliates, staff or third parties with permitted access. However, all such affiliates, staff or third parties, who receive your information, shall be required to observe our confidentiality obligations.

We may use third-party Service Providers to monitor and analyse the use of our Service. Purple may engage third-party advertising companies or advertising agencies to advertise on the Website. These companies may utilise information (excepting personal information) about your visits to the Websites and other websites in order to provide advertisements on the Website and other sites about services, facilities and programmes that may be of interest to you.
The Website may contain links to third party websites that are not owned or controlled by Purple. This Policy does not address how information is handled when provided to any third parties nor the policy of any other affiliate or third party website that may be linked to from the Website.

Following are the legal Requirements for the disclosure of data:

Transfer of Data

Your information, including Personal Data, may be transferred to servers and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data, including Personal Data, to India and process it here.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Disclosure of Data

Legal Requirements

Purple may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Purple
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability 

Changes To This Privacy Policy

From time to time, we may change this Privacy Policy. The effective date of this Policy, as stated below, indicates the last time this policy was revised or materially changed. Checking the effective date below allows you to determine whether there have been changes since the last time you reviewed the Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


You may not reproduce the contents of this website without an express consent from the Purple Finance Limited. However sharing of information and links for the purpose of Business Development with Purple Finance is permitted without approval from us.

Complaints, Comments / Feedback

For any complains or information on the privacy policy or if you feel any of the policy principals are not followed, you may reach out to us on the contact information given on this website.

Alternatively you can write a mail to:

Effective date of Policy: 19th September 2022

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